New Rules, New Luxury, New Shoes

“I co-founded Jimmy Choo in 1996. Today, I'm still obsessed with shoes, but not the traditional way of doing things. So I’m starting over. This is my reboot (pun intended). I'm redefining luxury and doing what I do best: designing shoes and breaking rules.”

Join Our Revolution

I've been around the block more than once (in killer heels). I know what women need, and what they want. My shoes are designed for women, by women. They're for leaning in, climbing ladders, and shattering ceilings.

New Prices,
Best Craftsmanship

Forget shoes priced 6x what it cost to make them. I’ve forged relationships with family-run factories in Italy that have made the best quality luxury shoes for decades. And they won’t strain your body or your bank account. No caveats or markups— just time-honored craftsmanship at direct-to-women prices.

Redefining the
Luxury Experience

We make shoes that age slowly and get to you quickly, and we apply our same standard of craftsmanship to our customer experience. Down the road if your shoes need some love, our complimentary Cobbler Concierge service will make them like new, direct from your doorstep.

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